It's poorly photoshopped bullshit. The developer is trying to get funding through PayPal. He hasn't brought one of his "inventions" to fruition yet.
http://www.itbusiness.ca/news/the-cicret-is-out-this-futuristic-bracelet-doesnt-exist/52677
I got suspicious when I saw that the supposedly projected video didn't sync with the arm or device movements.